Based on two reference photos as a guide for the interior design, we started by adding "coming soon" graphics to the storefront, we papered the windows to offer privacy while working inside. A 15 foot overhead sign was added to brand the store. We designed the POS counters, wall fixtures, shelves then stained, faux finished and finally fastened fixtures to the wall. After renting a few fixtures and merchandised them we placed props and finally added original fine art to walls.

The window display became focal point of the storefront. We sourced a 100 year old distressed treasure chest and placed a piece of white acrylic at the top edge of the chest and lit it from the inside out turning it into a light-box. We merchandised the jewelry on top of the acrylic back lit surface featuring the jewelry.